> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creation best practices

> Get higher-converting, more on-brand creative from Superscale.

Superscale can generate fast, but speed only helps when the brief is grounded. The best outputs come from a clear task, durable context, and the right references.

## Before generating

<Steps>
  <Step title="Set the context" icon="layers">
    Make sure the workspace, brand, product, and audience context are in the right place. Durable facts belong in context, not only in the prompt.
  </Step>

  <Step title="Pick the variable" icon="target">
    Decide what you are testing: hook, audience, value prop, format, offer, visual style, or CTA.
  </Step>

  <Step title="Attach visual references" icon="images">
    If the output must look like something, attach it. Product shots, screenshots, winning ads, and layouts matter more than adjectives.
  </Step>

  <Step title="Generate a batch" icon="copy">
    Ask for several variations around the same hypothesis. Performance creative needs options.
  </Step>
</Steps>

## Prompt like a creative brief

A strong prompt includes:

* Audience: who the ad is for.
* Angle: the pain, desire, or value proposition.
* Format: static, UGC video, app demo, comparison, testimonial, offer-led.
* References: which assets or winners to use.
* Guardrails: what must not change.
* Test variable: what should vary across the batch.

Example:

> "Create five Meta feed statics for tired parents buying our sleep supplement. Keep the product packaging exact. Use the attached testimonial as the hook source. Test five different first-line pains, but keep the layout clean and premium."

## How to fix bad outputs

<AccordionGroup>
  <Accordion title="It feels generic" icon="sparkles">
    Add real customer language, reviews, objections, and competitor examples. Generic inputs produce generic ads.
  </Accordion>

  <Accordion title="It is off-brand" icon="palette">
    Add approved ads, visual references, logo rules, brand colors, and examples of what not to do.
  </Accordion>

  <Accordion title="The product is wrong" icon="package-x">
    Use a narrower reference set. Attach the exact product or UI asset and say what must stay fixed.
  </Accordion>

  <Accordion title="It changed too much during editing" icon="square-pen">
    Ask for one surgical change at a time. If only the hook should change, say that everything else should stay fixed.
  </Accordion>
</AccordionGroup>

## Save what works

When a creative works, save it as a reference. The best brief for the next ad is a previous winner.

<Card title="Reference images & winning ads" href="/context/reference-images" horizontal>
  Build the visual layer that keeps future outputs sharp.
</Card>