> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Start here

> How to get better research, creative, testing, and media buying from Superscale.

Superscale is not a blank canvas. It is a loop: context, research, creation, launch, measurement, and learning. The best practice pages explain how to run that loop well.

<CardGroup cols={2}>
  <Card title="Research" href="/best-practices/research">
    Pick better competitors, use account data correctly, and turn research into usable hypotheses.
  </Card>

  <Card title="Creation" href="/best-practices/creation">
    Brief the agent, attach the right references, and fix off-brand or generic output.
  </Card>

  <Card title="Creative strategy" href="/best-practices/creative-strategy">
    Build testing matrices across ICPs, value propositions, hooks, and formats.
  </Card>

  <Card title="Media buying" href="/best-practices/media-buying">
    Structure tests, monitor performance, scale winners, and feed learnings back into context.
  </Card>
</CardGroup>

## The operating principle

Use Superscale to create more *testable* creative, not just more creative. Every batch should answer a question: which audience, pain, proof, offer, or format deserves more budget?