> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences & ICPs

> Define who you're selling to so the agent can choose sharper hooks, tone, and angles.

The same product sells differently to different people. Tell Superscale who you're targeting, your ideal customer profiles, and the agent can choose a more specific hook and tone instead of a generic one.

## How audiences are captured

Audiences live in your context as plain description, part of your [brand context](/context/brand) and any [context files](/context/managing) you add. There's no rigid form to fill in. You describe your customers in your own words and the agent works from that. The richer the picture, the sharper the creative.

<AccordionGroup>
  <Accordion title="Who they are" icon="user">
    Demographics and situation: "first-time runners," "busy parents," "DTC founders scaling past \$1M."
  </Accordion>

  <Accordion title="What they want" icon="target">
    The outcome they're buying: confidence, time back, more revenue.
  </Accordion>

  <Accordion title="What's stopping them" icon="circle-help">
    The pains, doubts, and objections your ad has to get past.
  </Accordion>
</AccordionGroup>

## Multiple ICPs

Most brands sell to more than one kind of customer. Describe each one and you can ask the agent to create for a specific audience ("make these for first-time buyers") so every batch speaks to the people you're targeting.

<Tip>
  Pull from real signal. Your [product reviews](/context/products) and [competitor research](/features/competitor-research) can reveal the exact language your audience uses. Feed it in.
</Tip>

<Card title="Next: Reference images & winning ads" href="/context/reference-images" horizontal>
  Give the agent visual direction.
</Card>