> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad account audit

> Connect your ad accounts and let Superscale surface what's working, what's fatiguing, and where spend is wasted.

Connect an ad account and ask Superscale to audit performance. The audit reads campaign, ad set/ad group, ad, and creative data, then shows what to scale, what is fatiguing, and where spend is being wasted.

## What it audits

Superscale understands your account the way the platforms do, as **Ad Account → Campaign → Ad Set → Ad → Creative**, and looks at performance at every level.

<CardGroup cols={2}>
  <Card title="Top performers">
    Your best campaigns, ads, and creatives, so you know what to scale.
  </Card>

  <Card title="Targeting signals">
    Audience segments, ad sets, or ad groups associated with stronger outcomes.
  </Card>

  <Card title="Creative signals">
    The copy, hooks, and visuals driving your strongest results.
  </Card>

  <Card title="Waste & fatigue">
    Underperformers draining budget, and ads showing fatigue as frequency rises or performance decays.
  </Card>
</CardGroup>

## The metrics it reads

| Metric                       | What it tells you                                                                      |
| ---------------------------- | -------------------------------------------------------------------------------------- |
| **Spend**                    | Where your budget is going                                                             |
| **CTR**                      | Click-through rate and hook/traffic strength relative to your account and channel      |
| **CPC / CPM**                | Cost per click and per thousand impressions                                            |
| **Frequency**                | Average times shown per person; useful when paired with CTR, CPA, and conversion trend |
| **CPA / ROAS / conversions** | Outcome metrics where the connected account exposes them                               |

## How to run one

<Steps>
  <Step title="Connect an account" icon="plug">
    Link [Meta](/integrations/meta), [Google](/integrations/google), or [TikTok](/integrations/tiktok).
  </Step>

  <Step title="Ask for the audit" icon="clipboard-check">
    "Audit my ad account." Superscale checks the connection, finds your accounts, and reads the performance.
  </Step>

  <Step title="Go brand-wide" icon="layers">
    Running multiple accounts or regions? Superscale audits them all and keeps the results grouped by account.
  </Step>
</Steps>

<Note>
  An audit gives the agent a stronger brief. If a finding should influence future work, save the report or key takeaways into the right [context](/context/overview) so they remain available outside the current chat.
</Note>