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Superscale has two related character workflows that are easy to confuse:
  • Seedance UGC formats generate a synthetic creator for a specific chat video, especially UGC Testimonial and UGC Lifestyle.
  • Avatar/template workflows are for reusable creators, saved actors, and more controlled video assembly where the same character needs to appear again.
Use this page when you are thinking about reusable AI UGC creators. If you only want a fast testimonial video from chat, start with Creating videos.

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What you get

Realistic creators

AI characters that can carry creator-style ad concepts without a live shoot.

A range of looks

Different ages, styles, and vibes, so you can match the creator to your audience.

Natural delivery

Paired with voiceover and lip-sync where the selected workflow supports it.

Save your favorites

Keep the creators that work for your brand close at hand.

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Using a creator

When you generate a chat speaking-character ad, describe the creator you want (“a friendly 30-something in a kitchen”) and the agent casts a matching synthetic creator for that ad. When you need repeatability across campaigns, use the avatar/template workflow so the actor, visual identity, and assembly rules can be reused.
Seedance animated brand characters are a separate format. They animate one obvious product, package, logo, or app icon as the character. They are not the same as a reusable human avatar.
Different audiences respond to different faces. Generate the same script with a couple of creators and let performance pick the winner.

Create a speaking-character ad

Put a creator to work.
Last modified on June 3, 2026