> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Iterate on a creative

> Refine an ad without losing the parts that already work.

Iteration is how you turn a promising direction into a testable asset. Instead of starting over, tell Superscale what should change and what should stay fixed.

The most reliable iteration workflow is for **static image generations** that support editing. Video iteration is more workflow-dependent: you may regenerate, edit, replace, or rebuild parts of a video depending on the asset and generation path.

## What you can iterate

<CardGroup cols={2}>
  <Card title="Message">
    Change the hook, headline, script, CTA, objection, proof point, or offer.
  </Card>

  <Card title="Visual direction">
    Change the layout, product angle, background, character, color mood, or reference style.
  </Card>

  <Card title="Format">
    Resize or rework a creative for another placement, platform, or aspect ratio.
  </Card>

  <Card title="Video scene">
    Regenerate or replace a scene, adjust pacing, change captions, or swap B-roll where the current video workflow supports it.
  </Card>
</CardGroup>

## Edit surgically

The most common mistake is asking for a broad edit when you only want one element changed. Be explicit.

<Steps>
  <Step title="Name the asset" icon="file-image">
    Choose the creative you want to improve.
  </Step>

  <Step title="Lock what works" icon="lock">
    Say what should stay the same: product, layout, actor, hook, colors, format, or composition.
  </Step>

  <Step title="Change one variable" icon="square-pen">
    Ask for the exact change: "replace the headline", "make the product larger", "use a warmer background", "try a pain-led hook".
  </Step>

  <Step title="Generate a small set" icon="copy">
    For image edits, ask for 1-4 variants when you want options without exploding the review load.
  </Step>

  <Step title="Save the winner" icon="bookmark">
    If the iteration improves performance, save it as a reference for the next batch.
  </Step>
</Steps>

## Good iteration prompts

* "Keep the product and layout exactly the same. Only rewrite the headline to be more direct."
* "Make three variants of this ad with the same visual structure but different first-line hooks."
* "Use the same script, but make the voiceover more casual and less polished."
* "Keep the app screen real. Do not invent UI. Only change the surrounding copy and background."

## When to start over

Start a fresh generation when the asset is built on the wrong product, wrong audience, wrong format, or wrong strategy. Iterate when the direction is right and one part needs improvement.

<Note>
  If an edit creates a new asset, expect it to spend credits. Plan the edit in chat before regenerating. Repeated image edits can degrade fidelity, so start fresh when the direction has drifted too far.
</Note>

<Card title="Creation best practices" href="/best-practices/creation" horizontal>
  Learn how to brief and refine outputs with less wasted generation.
</Card>