> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance monitoring

> Track winners, waste, fatigue, and the next creative actions.

Performance monitoring turns launched ads into the next creative brief. Superscale looks at what is working, what is fatiguing, and what deserves the next batch of variations.

Monitoring depends on the data you connect. Meta, TikTok, Google, analytics, and commerce integrations expose different metrics and levels of detail, so the exact report should match the platform and account permissions.

## What to monitor

<CardGroup cols={2}>
  <Card title="Winners">
    Ads with strong CTR, CPA, ROAS, conversion rate, or other account-specific success metrics.
  </Card>

  <Card title="Waste">
    Ads spending without enough signal, weak CTR, poor conversion, or expensive acquisition.
  </Card>

  <Card title="Fatigue">
    Ads whose performance decays as frequency rises or the audience saturates.
  </Card>

  <Card title="Patterns">
    Hooks, formats, personas, proof points, and visuals that separate winners from losers.
  </Card>
</CardGroup>

## The useful output

A good monitoring run should answer:

* What should I pause?
* What should I scale?
* What should I iterate?
* Which creative pattern keeps winning?
* Which new ads should I make next?

<Tip>
  Ask for an action list first and a deep report second. Operators need decisions before commentary.
</Tip>

## Monitoring workflow

<Steps>
  <Step title="Connect account data" icon="plug">
    Connect the ad platforms you use so Superscale can read live performance.
  </Step>

  <Step title="Set benchmark rules" icon="ruler">
    Define what good and bad mean for your account: target CPA, CTR floor, spend threshold, frequency warning, or ROAS target.
  </Step>

  <Step title="Run the analysis" icon="chart-no-axes-combined">
    Ask for winners, waste, fatigue, and creative patterns.
  </Step>

  <Step title="Create the next batch" icon="wand-sparkles">
    Turn the findings into new hooks, formats, and iterations.
  </Step>

  <Step title="Approve account changes" icon="shield-check">
    If the recommendation becomes a platform action, review the approval card before changing budget, status, or creative.
  </Step>
</Steps>

## Schedule it

Most monitoring should repeat. Use [scheduled runs](/features/scheduled-runs) for weekly health checks, Monday creative concepts, or daily watchlists.

<Note>
  Monitoring can recommend what to pause, scale, or replace. Scheduled or autonomous monitoring does not bypass approval cards for ad-platform actions that change delivery, budget, or live creative.
</Note>