> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating statics

> Generate conversion-focused static ads from prompts, brand context, references, and source assets.

Static ads are the fastest format to generate, compare, and iterate. Superscale builds them from a prompt rather than a template picker: describe the angle, audience, format, and required source assets, and it uses your [context](/context/overview) and references to write the copy and create the image. There is no template gallery; the agent designs the ad for the brief.

## Generate a static

<Steps>
  <Step title="Describe the ad" icon="message-square">
    Tell the agent the angle and hook. For example: *"three feed statics for our free trial, bold and benefit-led."* Or point it at a [reference ad to recreate](/features/ad-recreation).
  </Step>

  <Step title="Superscale builds it" icon="wand-sparkles">
    It uses your product, imagery, logo/app icon, brand context, and research signals to produce the creative rather than a generic layout.
  </Step>

  <Step title="Generate a batch" icon="copy">
    Ask for several variations with different hooks so you have options to test.
  </Step>

  <Step title="Refine and export" icon="crop">
    [Iterate](/features/iterate) on anything, then export to [every aspect ratio](/features/formats-and-resizing) you need.
  </Step>
</Steps>

## What the agent needs

<CardGroup cols={2}>
  <Card title="Exact reference assets">
    Attach the product image, app icon, logo, screenshot, packaging, or reference ad that must be visually respected.
  </Card>

  <Card title="Angle and outcome">
    Tell the agent what the ad should prove: pain point, benefit, objection, offer, or audience segment.
  </Card>

  <Card title="Aspect ratio">
    Common generation ratios include 4:5, 1:1, 9:16, 16:9, 2:3, and 3:4.
  </Card>

  <Card title="Evidence">
    Strong generations should explain why the chosen direction fits the research, brand, or past performance.
  </Card>
</CardGroup>

<Note>
  If a logo, product, UI, packaging, or price must be exact, attach the source file. Do not rely on the model to reconstruct commercial details from memory.
</Note>

<Tip>
  Generate several hooks or proof points for the same concept so performance can choose the direction.
</Tip>

<CardGroup cols={2}>
  <Card title="Replicate a competitor's ad" href="/features/ad-recreation">Turn a proven static into your own.</Card>
  <Card title="Aspect ratios & export" href="/features/formats-and-resizing">Resize or recreate statics for supported placements.</Card>
</CardGroup>