> ## Documentation Index > Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt > Use this file to discover all available pages before exploring further. # Media buying > How Superscale exports, publishes supported ad-platform actions, and keeps spend-changing actions under approval. Media buying is the handoff from finished creative to ad-platform execution. In Superscale, that means four different things: exporting assets, reading connected ad accounts, preparing supported campaign or ad writes, and monitoring performance after launch. Direct writes exist for Meta Ads, Google Ads, and TikTok Ads, but the supported actions differ by platform. Media Buying ## What media buying includes Download finished assets and upload them manually in the ad platform. Connect an account so Superscale can inspect supported performance, campaign, ad, and creative data. Create or update the supported campaign, ad set/ad group, ad, budget, status, or creative actions listed for each platform. Use reporting and performance monitoring to decide what to pause, scale, replace, or brief next. ## What you can do today The agent prepares supported platform actions, and approval-gated actions wait for your sign-off before the gated action is sent. | Platform | Build and publish | Manage | Important limits | | -------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Meta Ads** | Create campaigns, ad sets, and ads; promote existing Page posts; use image or video creative; use Dynamic Creative text variants | Pause, resume, or archive campaigns, ad sets, and ads; change ad-set daily budget; replace one ad's creative; use a campaign delivery cascade | Needs ads-management permission and the selected Page or Instagram actor. Meta write tools are approval-gated. Created entities default to paused. | | **Google Ads** | Create Search campaigns end-to-end with responsive search ads and keywords; create Search or Display campaign/ad group structures; add ad groups or responsive search ads to existing campaigns | Pause, resume, or remove campaigns; pause or resume ad groups and ads; change campaign daily budget | Performance Max creation, responsive display ads, image ads, and video ads are not creatable through Superscale. Google write tools are approval-gated. Created entities default to paused. | | **TikTok Ads** | Create campaign and ad group setup for Reach, Traffic, Video Views, Conversions, and App Install; upload video; create video ads | Pause or resume campaigns, ad groups, or ads | TikTok ads require video and a linked BC\_AUTH\_TT or TT\_USER identity. Static ads, lead-generation ad creation, post-launch budget edits, and post-launch creative edits are not supported. Campaign and ad group setup can create non-delivering records before the final approval-gated ad creation step. | For anything outside those supported actions, export the finished ads and upload them in the platform's Ads Manager. ## What approval means An approval card is the point where a prepared gated action can become a platform action. It shows the platform, action, action description, and fields before that gated action is sent. Approve to send it, edit supported creation drafts before approving, decline to stop that step, or leave it unanswered so nothing is sent. Multi-step launches use visible steps rather than one hidden batch. Meta and Google creation and management writes are approval-gated. TikTok final ad creation and pause/resume are approval-gated; campaign and ad group setup can create non-delivering records before the ad exists. If a later step is declined or fails, Superscale does not roll back earlier platform records. Meta and Google records start paused by default. TikTok campaign and ad group records do not deliver until the ad exists. ## What it does not mean Media buying does not mean Superscale spends money on its own, launches every format on every platform, or replaces Ads Manager for unsupported actions. A connected account gives Superscale the capabilities listed for that platform, and anything that can affect delivery, spend, budget, or live creative remains approval-gated. Recommendations are not platform actions. A report can suggest pausing, scaling, or replacing creative; the platform change still needs the relevant approval card before Superscale sends it. The current read, publish, and approval status, platform by platform. Use performance learnings in [Research & analysis](/features/competitor-research), or save durable findings as context for future briefs.