> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Connect Google Ads so Superscale can analyze performance, build Search campaigns, set up Search or Display structures, and publish supported actions with your approval.

## Connect Google Ads

Superscale connects through Google's official OAuth as a reviewed app: you authorize from Google's own login and can revoke access anytime. Google Ads uses one permission for both reading and writing, managed at the account level, so connecting is read-first in practice. Analysis works the moment you connect, and nothing is created or changed without your approval.

<Steps>
  <Step title="Sign in" icon="plug">
    Choose Google Ads in your workspace and sign in through Google's own login.
  </Step>

  <Step title="Pick the account" icon="shield-check">
    Select the Google Ads customer account to use. Manager (MCC) accounts work when the login customer ID is configured.
  </Step>
</Steps>

<Tip>
  Account not showing up? Make sure the customer account is linked and reachable by the login you connected, and that the manager account's login customer ID is set.
</Tip>

## At a glance

What you can do with a connected Google Ads account. Each supported capability links to how it works.

| Capability                                                                          | Supported | Notes                                                     |
| ----------------------------------------------------------------------------------- | :-------: | --------------------------------------------------------- |
| [Analyze performance, assets, and keywords](#analyze-performance)                   |     ✅     | Live, read-only                                           |
| [Build Search campaigns](#build-campaigns)                                          |     ✅     | End-to-end with responsive search ads, with your approval |
| [Set up Search or Display campaign/ad group structures](#build-campaigns)           |     ✅     | With your approval                                        |
| [Add an ad group or responsive search ad to an existing campaign](#build-campaigns) |     ✅     | With your approval                                        |
| [Publish live on Google](#publish-and-go-live)                                      |     ✅     | Direct through Google's API                               |
| [Pause, resume, or change budget](#manage-and-optimize)                             |     ✅     | With your approval                                        |
| Performance Max campaigns                                                           |     ❌     | Read-only, can't be created                               |
| Audience, demographic, or keyword-list targeting                                    |     ❌     | Targeting is geo-only at build                            |
| Automated rules (auto-pause or auto-scale)                                          |     ❌     | On the roadmap                                            |

## Analyze performance

Connect an account and Superscale reads it at every level: account, campaign, ad group, ad, and keyword. Metrics include cost, impressions, clicks, CTR, average CPC and CPM, conversions, conversion value, and a computed ROAS, across date ranges from the last 7 days through last month. It can break results down by conversion action, and read keyword performance with quality score and match type. This is read-only.

*Try: "Audit my Google Ads account and show the campaigns wasting spend."*

<div className="ss-shot">Product walkthrough: a Google Ads account audit, from connect to action list</div>

## Read your creative

Google reports performance at the asset level, and Superscale reads it there. It pulls the individual assets behind your ads, headlines, descriptions, images, and videos, each with Google's performance label of Best, Good, or Low. It can run an AI visual analysis of image assets, and for Performance Max it reads the asset groups, which Google exposes label-only without per-asset metrics.

*Try: "Which assets in my responsive search ads are rated Low?"*

<div className="ss-shot">Product walkthrough: reading asset-level performance and labels</div>

## Build campaigns

Superscale builds in Google's three levels: the campaign, the ad group, and the ad. It can start a campaign from scratch, or add a new ad group or ad to a campaign you already run, because each step accepts an existing parent. Each creation step gets its own approval card, and everything starts paused.

It builds Search campaigns end-to-end. It can also create Search or Display campaign and ad group structures, but the creatable ad format today is a Responsive Search Ad: 3 to 15 headlines and 2 to 4 descriptions that Google combines, a final URL, and optional keywords in exact, phrase, or broad match. Targeting is geographic, by country across the major markets. Budgets are daily, and bidding can be Manual CPC, Maximize Clicks, or Maximize Conversions.

*Try: "Build a Search campaign for my spring sale and add ten keywords."*

<div className="ss-shot">Product walkthrough: building a Search campaign from chat</div>

## Manage and optimize

Once campaigns are live, Superscale can pause, resume, or remove a campaign, pause or resume ad groups and ads, and change a campaign's daily budget. Delivery needs all three levels enabled. What it won't do is edit targeting, bidding, or creative after launch, and automated rules that act on their own are on the [roadmap](/roadmap) rather than running in the background.

*Try: "Pause my two worst-performing Search campaigns."*

<div className="ss-shot">Product walkthrough: pausing campaigns and adjusting budget with approval</div>

## Publish and go live

Publishing is a status change for supported Google Ads entities: Superscale sets the campaign, ad group, and responsive search ad to enabled through Google's official API, and delivery starts once all three are on. Because everything is built paused by default, going live is an explicit step that waits for your approval. Prefer to stay manual? Export the finished creative and build it in Google Ads yourself.

*Try: "Enable the campaign we just built."*

## Approval behavior

Every Google write tool is approval-gated. Approving a campaign, ad group, or ad creation card sends that entity to Google Ads immediately. If you decline a later step, Superscale does not automatically roll back earlier approved entities; they remain paused by default.

Campaign status changes, ad group status changes, ad status changes, campaign removal, and campaign daily budget changes each require their own approval card.

## Capability reference

The granular view, capability by capability.

| Capability                                                            | Function | Supported | Notes                                                        |
| --------------------------------------------------------------------- | -------- | :-------: | ------------------------------------------------------------ |
| Account, campaign, ad group, ad, and keyword insights                 | Analyze  |     ✅     | Cost, CTR, CPC, CPM, conversions, value, ROAS                |
| Conversion-action breakdown                                           | Analyze  |     ✅     | The only breakdown dimension                                 |
| Device, geo, time, or demographic breakdowns                          | Analyze  |     ❌     | Not available                                                |
| Asset-level performance with Best, Good, Low labels                   | Creative |     ✅     | Headlines, descriptions, images, videos                      |
| AI visual analysis of image assets                                    | Creative |     ✅     | YouTube videos: thumbnail only                               |
| Read Performance Max asset groups                                     | Creative |     ✅     | Label-only, no per-asset metrics                             |
| Create Search campaigns end-to-end                                    | Build    |     ✅     | Approval-gated, starts paused                                |
| Create Search or Display campaign/ad group structures                 | Build    |     ✅     | Approval-gated, starts paused                                |
| Create Performance Max                                                | Build    |     ❌     | Read-only                                                    |
| Add an ad group to a new or existing campaign                         | Build    |     ✅     | Approval-gated                                               |
| Add a responsive search ad to a new or existing ad group              | Build    |     ✅     | Approval-gated                                               |
| Responsive Search Ad (3 to 15 headlines, 2 to 4 descriptions)         | Build    |     ✅     | The only creatable ad format                                 |
| Responsive Display, image, or video ads                               | Build    |     ❌     | Not creatable                                                |
| Keywords in exact, phrase, or broad match                             | Build    |     ✅     | Positive only, no negatives                                  |
| Targeting by country                                                  | Build    |     ✅     | Major markets, geo-only                                      |
| Audience, demographic, language, or keyword-list targeting            | Build    |     ❌     |                                                              |
| Daily budget                                                          | Build    |     ✅     | No lifetime budgets                                          |
| Bidding: Manual CPC, Maximize Clicks, Maximize Conversions            | Build    |     ✅     | No target ROAS or CPA                                        |
| Pause, resume, or remove campaigns; pause or resume ad groups and ads | Manage   |     ✅     | Approval-gated                                               |
| Change campaign daily budget                                          | Manage   |     ✅     | Approval-gated                                               |
| Edit targeting, bidding, or creative after launch                     | Manage   |     ❌     |                                                              |
| Automated rules (auto-pause or auto-scale)                            | Manage   |     ❌     | Roadmap                                                      |
| Publish live through Google's API                                     | Publish  |     ✅     | Supported responsive search ad flow; enable all three levels |
| Export and build manually                                             | Publish  |     ✅     | Always available                                             |

<Note>
  For website and funnel analytics alongside your ads, connect [Google Analytics](/integrations/google-analytics). It is a separate, read-only integration.
</Note>

<Card title="What every integration can do" href="/integrations/capabilities" horizontal>
  The cross-platform view of analysis, publishing, and what stays in your control.
</Card>