The three stages
Research & analysis
Build a clear read on what’s winning.
Creation
Turn it into on-brand static and video.
Media buying
Publish, monitor, and feed learnings back.
What each stage does
Read the loop as a hand-off. Each stage takes something in, produces something you can use, and leaves behind a learning that makes the next lap better.| Stage | Takes in | Produces | Credits | Feeds back |
|---|---|---|---|---|
| Research & analysis | Your context, competitor ads, and your own account data | A structured read on what’s winning, and angles worth testing | Low. Research and analysis are cheap. | Insights become the brief for creation |
| Creation | That brief, your brand context, and exact assets | Launch-ready static and video, in every placement format | Most credit use lives here. Statics are cheap; video costs more. | Winners and losers become new context |
| Media buying | Approved creative and your connected accounts | Campaigns published or exported, plus performance and next-step recommendations | None. This is ad spend you control and approve. | Results tell research what to test next |
Curious why it works this way? That’s the Vision: how we think marketing should run.