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When you connect a platform, you want three honest answers: what it does for you today, how your ads actually get live, and whether it can touch your budget without you. Here they are.

What you get today

Connecting an ad account makes Superscale your analyst first. It reads your real performance, finds your winners, your fatigue, and your wasted spend, then turns those lessons into better creative. It goes past the metrics you already see in Ads Manager, reading the creative itself to tie results to the hooks, audiences, and offers behind them. That loop, connect then analyze then create, is live for Meta, TikTok, and Google. Connecting does not hand your account over. It will not silently launch ads or move budget. Think of it as giving the agent eyes on what’s working, plus the creative to act on it.

Getting your ads live

Once the agent has made your ads, there are two ways to launch them, and you are never stuck waiting on one:

Export and upload

Always available. Download the finished ads in every format and upload them in Meta, TikTok, or Google Ads Manager yourself.

Direct publishing

Rolling out, and account-dependent. Where your account supports it, Superscale publishes approved creative through the platform’s official API, so you skip the manual step.
Direct publishing and campaign creation are expanding platform by platform and account by account. If it is not switched on for you yet, export and upload is the reliable path in the meantime.

Nothing spends without you

Autonomous budget changes and hands-off media buying are on the roadmap, not default behavior. Anything that spends money or goes live waits for your approval. Stay fully hands-on, or let the agent work inside limits you set.

Connecting is the safe part

Superscale connects through each platform’s official API, as a reviewed and approved app (Meta included), using secure OAuth. You authorize from the platform’s own login, never share a password, and can revoke access anytime. Want to start cautious? Connect read-only for analysis and add publishing later. This matters more than it sounds: unofficial proxy tools are the kind of thing that gets ad accounts banned, and Superscale is built to be the sanctioned path.

What each platform does

Ad platforms

PlatformWhat it analyzes for youGetting ads live
Meta AdsYour ad accounts, performance, and creative historyExport and upload today; direct publishing rolling out
Google AdsYour campaigns, ad groups, keywords, and conversionsExport and upload today; Search and Display publishing rolling out (Performance Max is view-only)
TikTok AdsYour advertisers, campaigns, and ad performanceExport and upload today; video upload and campaign creation rolling out
Coming soon: Reddit Ads, X Ads, and LinkedIn Ads.

Sources and workflow

IntegrationWhat it does for you
ShopifyBrings in your catalog, products, orders, and sales for product context and catalog-backed ads. Read-only, so it never changes your store
Google AnalyticsRead-only website and funnel signals for sharper targeting and analysis
TikTok organicPublishes organic TikTok posts after you confirm the post, and gives the agent an early read on what’s resonating
InstagramPublishes organic posts and Reels. This is organic content, not Instagram Ads, which run through Meta Ads
SlackSends reports, health checks, and notifications to your team
Coming soon: Klaviyo and HubSpot for email and CRM context, Notion for briefs, and Superscale for Agents for API and MCP access.

Account not showing up?

If a connected ad account does not appear, it is almost always permissions. Check that the right business manager and ad account were selected, and that Superscale was granted access. Still missing? Send your account ID and a screenshot to support and they will sort it.

The distinctions worth knowing

Meta Ads vs Instagram

Meta Ads is the paid side, covering your Facebook and Instagram ad placements. The Instagram integration is the organic side, for publishing posts and Reels. Paid Instagram is Meta Ads; organic Instagram is the Instagram integration.

TikTok Ads vs TikTok organic

TikTok Ads connects your TikTok Business advertiser account for paid campaigns. TikTok organic publishes to your creator account, and doubles as an early read on what’s landing.

Analyzing vs launching

Analysis is the part that is fully live: connect an account and the agent learns from it right away. Launching is the separate step, by export today and direct publishing as it rolls out, and it always stays in your hands.

Publishing & campaign setup

How the agent pushes creative and structures campaigns.
Last modified on June 3, 2026