Why context-first
Prompt-only workflows make each new ad depend on the current brief. Marketing usually needs repeated output across the same brand, products, audiences, and rules, so the same facts should not have to be rewritten for each task. Superscale moves that effort upstream. Set up context once, keep it current, and the agent can reuse it whenever you create for that workspace, brand, or product.It lives at three levels
Context is nested. Anything you set up can apply to your whole workspace, a single brand, or one product, and it cascades down.
How context is used
What the agent uses now, what stays temporary, and what becomes durable context.
Levels & sources, in detail
Where context lives, and where each piece comes from.
The two kinds of context
Your context comes together from two directions.What Superscale gathers for you
Start from a supported source and Superscale can create the first version of your brand and product context. What comes in depends on the source and what can be read from it:Your website
Analyzed to build brand identity and product or offer details from the pages Superscale can read.
Your products
Product details and imagery imported from supported Shopify or Amazon sources, or added manually.
App store listings & reviews
App Store and Google Play listings, screenshots, metadata, and reviews when those sources are provided.
Your competitors
Competitors and advertiser pages found through research flows, then reviewed before they become useful references.
Your ad accounts
Connected ad accounts and advertiser pages that can add campaign and performance signal once linked.
Reddit & online research
Public web and conversation research that can be used when you ask the agent to investigate a market, audience, or angle.
What you add: context files
The rest is the knowledge only you have: the things that are not on your website and cannot be reliably inferred. You add these as context files: scoped documents, notes, and data files the agent can read. Your website is your pitch. Context files are where you put internal knowledge: what customers really say, what legal will reject, what the brand will never do, and which lessons should survive beyond one chat. Things worth putting in a context file:- Your ICPs: who you’re really selling to, their pains, and what makes them buy.
- Customer testimonials, the quotes that capture why people love you.
- Standout reviews, in the exact words your customers use.
- Internal insight: positioning, common objections, and lessons that never made it onto a page.