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Context is everything Superscale knows about your brand, your products, your customers, and what’s working in your market. It’s the foundation every creative is built on, and it does more for the quality of your ads than anything else you can set up. Here’s the core idea: Superscale doesn’t guess. When it writes a hook or picks an angle, it looks things up: how your customers actually talk, which competitor ad is winning, what your best reviews say. Context is what it looks up. The richer it is, the sharper and more on-brand every ad becomes.

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Why context-first

Tools like Lovable are prompt-first, and for good reason: each build is a one-off. You describe a feature, it ships, you’re done. Marketing is different. You need volume, hundreds of on-brand assets a month, and writing the perfect prompt for every single ad was never going to keep up. So Superscale moves the effort upstream. Set up your context once, and the agent reuses it on every generation, so you get on-brand creative without a fresh brief each time.

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It lives at three levels

Context is nested. Anything you set up can apply to your whole workspace, a single brand, or one product, and it cascades down.
Context nests from workspace to brand to product, and Superscale combines all three when it creates.

How context is used

What the agent uses now, what stays temporary, and what becomes durable context.

Levels & sources, in detail

Where context lives, and where each piece comes from.

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The two kinds of context

Your context comes together from two directions.

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What Superscale gathers for you

This is the part most people underestimate. You give the agent one starting point, your website URL or app name, and it goes and gathers all of this for you, automatically:

Your website

Analyzed to build your brand identity and pull in your products.

Your products

Catalog and imagery imported from Shopify, Amazon, and Etsy.

App store listings & reviews

Your App Store and Google Play pages, including your reviews, in your customers’ own words.

Your competitors

The brands you compete with, found for you, along with the ads they’re running.

Your ad accounts

Your own ad accounts, found for you, with their performance once connected.

Reddit & online research

Superscale searches Reddit and the web for what real people say about your product.

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What you add: context files

The rest is the knowledge only you have, the things that aren’t on your website and can’t be scraped. You add these as context files: free-text notes where you can write anything. This is where the real edge is. Your website is your pitch. Your context files are your insider knowledge. Things worth putting in a context file:
  • Your ICPs: who you’re really selling to, their pains, and what makes them buy.
  • Customer testimonials, the quotes that capture why people love you.
  • Standout reviews, in the exact words your customers use.
  • Internal insight: positioning, common objections, and lessons that never made it onto a page.
When the agent writes ad copy, it reads this to understand how your customers think and speak. The more of your real, non-public knowledge you give it, the less it falls back on generic phrasing.

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Set up your context

Brand

Identity, voice, guidelines, competitors.

Products & offers

What you sell, pulled from your store or site.

Audiences & ICPs

Who you’re selling to.

Reference images & winning ads

Visual direction and proven winners.
Last modified on June 3, 2026