Context files
The most flexible way to give the agent knowledge is a context file: a titled document it reads, like a positioning brief or a CSV of data. Context files are:Scoped
Apply a file workspace-wide, to specific brands, or to specific products. It’s read wherever it’s relevant.
Versioned
Every change is tracked, so you can update with confidence and see what changed.
Searchable
Files are indexed for semantic search, so the agent surfaces the right one at the right moment.
Extensible
New imports, saved learnings, and manual edits can add to context as your brand and campaigns evolve.
The learning loop
This is where context-first pays off most. When research, reporting, or campaign performance produces a useful learning, save it as context so the next round of creative starts from better source material. Some workflows can create or append context for you, but important rules and claims should still be reviewed.1
Refresh when your catalog changes
Re-import or add products as your store and offers evolve.
2
Sharpen your guidelines
Tighten brand rules and audiences as you learn what lands.
3
Keep winners flowing in
Save new winning ads and useful research findings so the agent has fresh references.
Back to: Context, explained
Revisit how the pieces fit together.