Skip to main content
Context isn’t set-and-forget. Your catalog changes, your positioning sharpens, and every campaign teaches you something. Keeping it current is what keeps your output on-brand.

​
Context files

The most flexible way to give the agent knowledge is a context file: a titled document it reads, like a positioning brief or a CSV of data. Context files are:

Scoped

Apply a file workspace-wide, to specific brands, or to specific products. It’s read wherever it’s relevant.

Versioned

Every change is tracked, so you can update with confidence and see what changed.

Searchable

Files are indexed for semantic search, so the agent surfaces the right one at the right moment.

Self-updating

The agent can write its own learnings back as context files, closing the loop from media buying to research.

​
The learning loop

This is where context-first pays off most. As Superscale runs your campaigns, it captures what’s working and writes those learnings back into your context. The next round of creative starts smarter than the last, without you lifting a finger.
1

Refresh when your catalog changes

Re-import or add products as your store and offers evolve.
2

Sharpen your guidelines

Tighten brand rules and audiences as you learn what lands.
3

Keep winners flowing in

Save new winning ads so the agent always has fresh references.

Back to: Context, explained

Revisit how the pieces fit together.
Last modified on June 3, 2026