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Your brand is the heart of your context. Set it up well and every creative comes back sounding and looking like you, across products, formats, and languages.

What a brand holds

Identity

Name, description, website, and the brand colors used across your creative.

Guidelines

What’s allowed and what’s off-limits: claims to avoid, tone, and rules the agent has to respect.

Languages

The languages you advertise in, with a primary one. Creative and voiceover can be produced in each.

Pronunciation

How your brand and product names should be said, so voiceovers get them right.

Competitors

The brands you compete with, researched and ranked by the agent or added by you.

Your ad accounts

Your own advertiser pages on Meta and beyond, found by the agent and confirmed by you.

Setting up a brand

The fastest way is to let Superscale do it. Paste your website and the agent reads it to fill in your identity, colors, and details. From there you adjust anything by hand.
1

Start from your website

Give the agent your URL. It pulls your brand identity, colors, and description for you.
2

Add your guidelines

Tell the agent what’s allowed and what isn’t, so it stays on-brand and on-message.
3

Confirm competitors and ad accounts

Review what the agent surfaces and confirm the right ones.
Running more than one brand? A workspace can hold as many as you need, which is how agencies keep every client separate. See Levels & sources.

Next: Products & offers

Add what you sell under this brand.
Last modified on June 3, 2026