What a brand holds
Identity
Name, description, website, and the brand colors used across your creative.
Guidelines
What’s allowed and what’s off-limits: claims to avoid, tone, and rules the agent has to respect.
Languages
The languages you advertise in, with a primary one. Creative and voiceover can be produced in each.
Pronunciation
How your brand and product names should be said, so voiceovers get them right.
Competitors
The brands you compete with, researched and ranked by the agent or added by you.
Your ad accounts
Connected advertiser pages and accounts that can provide references or campaign signal once confirmed.
Setting up a brand
The fastest way is to start from a source Superscale can analyze. Provide a website, app listing, supported product source, or manual details; then adjust anything by hand.1
Start from a source
Give the agent a website, app listing, product source, or manual brand details. Superscale creates the first version of your brand context from what it can read.
2
Add your guidelines
Tell the agent what’s allowed and what isn’t, so it stays on-brand and on-message.
3
Confirm competitors and ad accounts
Review what the agent surfaces and confirm the right ones.
Running more than one brand? A workspace can hold as many as you need, which is how agencies keep every client separate. See Levels & sources.
Next: Products & offers
Add what you sell under this brand.