The three levels of context
Superscale is structured as workspace → brand → product, and context can live at any of the three. Each level cascades down. A product inherits its brand’s context, and every brand inherits the workspace’s.Workspace-level
Applies to everything in your account, across every brand. It’s where shared standards live: an agency’s house rules, team-wide naming conventions, or approval rules you reuse everywhere.
Brand-level
Applies to one brand and all of its products. The natural home for identity, colors, guidelines, voice, languages, competitors, and connected ad accounts.
Product-level
Applies to a single offer. Refines creative for one app, SKU, category, service, landing page, or campaign family.
How the levels combine
When Superscale creates for a product, it reads all three layers together: product context on top of brand context on top of workspace context. You set shared things once at the top and only get specific where it matters. Nothing gets repeated.
Rule of thumb: put each piece of context at the lowest level it’s true for.
- True for your whole workspace? → workspace
- True for one brand? → brand
- True for one offer or campaign family? → product
Where common things belong
| What you have | Put it here | Why |
|---|---|---|
| Agency-wide QA rules, legal review rules, naming conventions | Workspace | Every brand should inherit them. |
| Brand voice, colors, logo rules, claim restrictions | Brand | They apply to every product under the brand. |
| Customer personas or ICPs for one brand | Brand | They shape all creative for that brand. |
| A specific app, SKU, bundle, service, collection, or landing page | Product | The agent needs exact product facts and images. |
| One campaign brief or temporary promotion | Task/chat, or a product context file if it repeats | It should not permanently change the brand unless it is durable. |
| Winning ads, product shots, logo files, screenshots | Asset library/reference images, scoped to brand or product | Visual requirements need visual references. |
| Compliance or platform restrictions | Brand, or workspace if every client follows them | The agent needs durable guardrails before it writes claims. |
The three sources
Wherever context lives, it gets there one of three ways.You provide it
Enter or upload it directly: brand guidelines, audiences, reference images, and context files, like positioning docs, customer quotes, legal rules, CSVs, or campaign briefs.
Superscale pulls it in
Add a product from a source and Superscale imports it for you:
Connect your brand’s Shopify or paste a URL and the agent does the rest.
| Source | What comes in |
|---|---|
| App Store / Google Play | Listing details and reviews |
| Shopify · Etsy | Catalog, products, variants, and imagery |
| Website | Brand and product details from your pages |
| Manual | Anything you type, paste, or upload yourself |
The common mistake
New users often upload everything into one place and expect the agent to sort it out. Superscale can read a lot, but the scope still matters. If a rule applies forever, make it context. If it only applies to the next ad, put it in the task prompt. If the requirement is visual, attach a visual reference.Set up your brand
The brand level is where most of your context lives. Start there.