There are two ways to teach Superscale, and it’s worth knowing which is which. Context is what’s true about your brand. Skills are how you want a job done. Both scope to your workspace, a brand, or a product, so the real difference is knowledge versus method.
The difference
When to reach for which
Use context for facts
Anything that should hold across many ads: your voice, claims, products, ICPs, and proven winners.
Use a skill for a workflow
Anything you’d run the same way each time: a weekly report, a research method, an approval check, a hook formula.
A quick test: if you’d write it as “this is true…”, it’s context. If you’d write it as “do these steps…”, it’s a skill.
Skills go a step further
A skill isn’t just a saved prompt. Once written, it can call the agent’s tools, run on a schedule so a job happens on its own, and start from an expert skill, a prebuilt template you adopt and tweak rather than writing from scratch.
