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Words describe your brand. Images show it. Reference images and winning ads give the agent visual direction: what the product looks like, what an on-brand layout feels like, and which ad structures already work. The simplest mental model: context files are the briefing layer; visual references are the execution layer. If the output has to look a certain way, show the agent.

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What to add

Brand & product imagery

Logos, product shots, packaging, UI screenshots, and lifestyle images the agent can match or preserve.

Reference ads

Examples of the format, composition, angle, or style you want, yours or someone else’s.

Winning ads

Proven performers saved from your own account or from competitor research.

Do-not-use examples

Examples of layouts, claims, visuals, or styles that are off-brand, too generic, too polished, or too artificial.

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Minimum set for better output

If a generation feels generic, start here:
  • Logo file and brand colors.
  • Product photos or UI screenshots.
  • One or two ads you already like.
  • One or two competitor or inspiration ads with the format you want.
  • A short note explaining what should stay fixed: product, logo, tone, layout, offer, audience, or claim.
Written guidelines tell the agent what to respect. Reference images show it what good looks like.

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How it flows through creation

Anything you save becomes part of your context, so the agent draws on it when it creates. It might match your product imagery, pick up a reference’s style, or build straight on a proven winner. That’s also why saving winners matters: a proven ad is the best brief for the next one.

Save the reference

Add the product shot, screenshot, ad, or visual direction to the right brand or product.

Name what matters

Give the reference a useful name: “approved logo top-right”, “best-performing testimonial static”, “exact product packaging”.

Reference it in the task

Tell the agent which reference to use and what to preserve. Example: “Use the packaging photo exactly; only change the background and headline.”

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When references matter most

Use the narrowest possible reference set. If the agent invents packaging, fake UI, or wrong logos, remove vague references and attach the exact asset that must stay real.
Upload approved ads and examples of the visual hierarchy you want. Text instructions alone are often not enough for layout taste.
Save winners from competitor research, then ask Superscale to adapt the structure to your product rather than copy the competitor’s brand.
For video, references help with product visuals, scene style, creator look, and pacing. Combine them with video context.

Next: Keeping context fresh

Maintain your context as your brand evolves.
Last modified on June 3, 2026