Capability matrix
What you can do
Publish organic posts
Send approved creative to an Instagram Business account.
Post Reels
Publish video assets through the organic publishing path when the media is eligible.
Check publishing status
Confirm whether the platform accepted and processed the post.
Keep paid separate
Use Meta Ads for ad-account reads, paid creative, budgets, and campaign delivery.
Starter prompts
- “Publish this approved creative to Instagram.”
- “Check whether the Instagram Reel finished publishing.”
- “Prepare this post for Instagram, but let me approve it first.”
Connect Instagram
Open integrations
Choose Instagram and sign in.
Grant publishing access
Approve Instagram Business basic and content publishing permissions.
Publish
Review the post and publish approved content.