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Asset Drive is where reusable creative material lives: product shots, screenshots, winning ads, B-roll, references, exports, reports, and files the agent should come back to.

The four upload surfaces

SurfaceUse it forScope
Context filesDurable facts, rules, briefs, claims, ICPs, customer languageFuture agent work
Asset DriveReusable visuals, videos, references, exports, and source materialFuture creative work
Product/brand setupCore brand and product facts, logos, images, pronunciationBrand/product inheritance
Chat attachmentsFiles needed for the current task onlyCurrent task

What belongs in Drive

Creative references

Winning ads, competitor references, layouts, style examples, and inspiration.

Exact assets

Product images, packaging, screenshots, app UI, logos, fonts-as-images, B-roll, and footage.

Outputs

Generated statics and videos you may want to iterate, resize, or export later.

Reports and briefs

Account audits, campaign briefs, PDFs, CSVs, and other files the agent should analyze or reuse.

Organizing assets

Asset Drive supports more than upload and storage. Use it to keep creative material findable:
  • Create folders for campaigns, products, references, or launch batches.
  • Rename, move, favorite, and delete files as the library evolves.
  • Filter by brand, product, file type, labels, and asset category.
  • Save outputs or competitor references into Drive when they should be reused later.
  • Connect files to the brand or product they belong to so the agent can retrieve the right source material.

How to avoid confusion

If you need the agent to remember something long-term, save it as context or an asset in the right scope. If you only need it for one task, attach it to the chat. If exact product accuracy matters, attach the asset directly to the generation prompt too.

Reference images & winning ads

Learn how visual references steer output quality.
Last modified on June 3, 2026