The publishing ladder
Export
Download the final creative files and upload them manually to your ad platform.
Creative push
Send approved creative into a connected account where the integration supports it.
Campaign setup
Use Superscale to create or reuse campaigns, ad sets/ad groups, and ads through approval-gated steps.
Optimization
Monitor performance, then approve budget, pause/resume, or creative replacement actions where supported.
Supported launch flow
Superscale’s media-buying mode currently focuses on Meta Ads, TikTok Ads, and Google Ads. Campaign creation follows the same spine across platforms:Decide what to reuse
Campaign, ad set/ad group, and creative can each be new or reused. Reusing an ad set/ad group also reuses its parent campaign.
Approve each publish step
Review and confirm the campaign, then the ad set/ad group, then the ad. Each approval card is editable before it publishes.
Monitor performance
After launch, use performance monitoring and scheduled reports to decide what to scale or pause.
Platform notes
| Platform | What to know before publishing |
|---|---|
| Meta Ads | Supports image and video creatives. Campaign, ad set, and ad creation are approval-gated. Dynamic creative variants are supported where the account/setup allows it. |
| TikTok Ads | Video-only for ad creation. If you try to launch an image creative, make or choose a video first. |
| Google Ads | Supports Search and Display campaign creation in this workflow. Performance Max is not supported here. |
Read-only versus write access
Connecting an account can mean reading performance data, importing creative history, publishing creative, or changing campaign settings. Those are not the same permission level.If you only want analysis, connect read-only where available. If you want Superscale to publish or manage campaigns, grant the required write permissions and keep approval enabled.
Manual upload is still useful
Even when direct publishing is available, manual export is useful for teams with strict review, platform-specific naming conventions, agency handoff, or channels not yet supported by a write integration.Common publishing questions
Does connecting Meta/TikTok/Google mean Superscale can publish?
Does connecting Meta/TikTok/Google mean Superscale can publish?
Not always. Some connections are for analysis first; publishing depends on the platform, permission scope, account setup, and feature availability.
Will Superscale spend money without approval?
Will Superscale spend money without approval?
Campaign creation and budget-changing actions go through approval cards. Review the fields, edit them if needed, then confirm before the platform action is sent.
What if my ad account is missing?
What if my ad account is missing?
Check business manager permissions, page access, and the account you selected during connection. If it still does not appear, send the account ID to support.
Can I publish one creative into an existing campaign?
Can I publish one creative into an existing campaign?
Yes, where the platform supports it. Reuse the existing campaign or ad set/ad group, then create only the missing lower-level entity.
Integration capabilities
See what each connected platform can read, publish, or manage.