The publishing ladder
Export
Download the final creative files and upload them manually to your ad platform.
Creative push
Send approved creative into a connected account for the platform actions listed in the capability matrix.
Campaign setup
Use Superscale to create or reuse campaigns, ad sets/ad groups, and ads through the supported setup flow for each platform.
Optimization
Monitor performance, then approve supported budget, pause/resume, archive/remove, or creative replacement actions.
Supported launch flow
Superscale’s media-buying mode currently focuses on Meta Ads, TikTok Ads, and Google Ads. The exact write actions differ by platform, but campaign setup follows the same spine:Choose platform and account
Select the connected ad account: Meta, TikTok Ads, or Google Ads.
Decide what to reuse
Campaign, ad set/ad group, and creative can each be new or reused. Reusing an ad set/ad group also reuses its parent campaign.
Pick the creative
Use an existing asset, upload one, or generate a new static/video first.
Approve each publish step
Review the approval cards before an approval-gated write action is sent. Meta and Google creation steps are approval-gated. On TikTok, campaign and ad group setup can happen before the approval-gated ad creation step.
Monitor performance
After launch, use performance monitoring and scheduled reports to decide what to scale or pause.
Platform notes
Approval model
An approval card appears before an approval-gated ad-platform action runs. It shows the platform, the action, the action description, and the fields that will be sent to the platform. When a creation approval card is shown, you can edit the draft fields before approving.
Approvals are sequential. Meta and Google launches show separate approval cards for creation steps. TikTok campaign and ad group setup can happen before the approval-gated ad creation step. Superscale does not hide multiple platform writes behind one approval, except where the card explicitly names a bundled action such as Meta’s campaign delivery cascade.
If a later launch step is declined or fails, earlier approved platform records are not rolled back automatically. Meta and Google records are created paused by default; TikTok campaign and ad group setup records do not deliver until an ad exists.
Read-only versus write access
Connecting an account can mean reading performance data, importing creative history, publishing creative, or changing campaign settings. Those are not the same permission level.If you only want analysis, connect read-only when the platform separates read and write scopes. If you want Superscale to publish or manage campaigns, grant the required write permission for that platform and review the approval cards before live-delivery actions run.
Manual upload is still useful
Even when direct publishing is available, manual export is useful for teams with strict review, platform-specific naming conventions, agency handoff, or channels not yet supported by a write integration.Common publishing questions
Does connecting Meta/TikTok/Google mean Superscale can publish?
Does connecting Meta/TikTok/Google mean Superscale can publish?
Not always. Meta needs ads-management plus the Page or Instagram actor used by the ad. TikTok needs ads-management, a processed video, and a linked BC_AUTH_TT or TT_USER identity. Google uses the connected customer account and only creates the campaign/ad formats listed above.
Will Superscale spend money without approval?
Will Superscale spend money without approval?
No. Actions that can start delivery, pause or resume delivery, remove or archive delivery, change budget, or replace live creative go through approval cards before the platform action is sent.
Can scheduled or autonomous runs bypass approval?
Can scheduled or autonomous runs bypass approval?
No. Scheduled runs can prepare reports and recommendations, but approval-gated ad-platform writes still wait for an approval card.
What if my ad account is missing?
What if my ad account is missing?
Check business manager permissions, page access, and the account you selected during connection. If it still does not appear, send the account ID to support.
Can I publish one creative into an existing campaign?
Can I publish one creative into an existing campaign?
Yes for supported lower-level creation flows. Reuse the existing campaign or ad set/ad group, then create only the missing lower-level entity; format limits still apply, such as TikTok video-only ads and Google responsive search ads.
Integration capabilities
See what each connected platform can read, publish, or manage.