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Media buying is where the loop closes. The ads you’ve made go live, perform, and feed what they learn back into research. It’s the part of Superscale we’re building out most actively right now, so here is the honest picture of where it stands.

What it brings together

Media buying pulls the whole launch-and-learn cycle into Superscale: publishing your creative to the platforms, structuring campaigns so tests stay readable, scaling what wins and pausing what doesn’t, watching performance, and tying results back to the creative that drove them.

What you can do today

The agent prepares the action and you confirm it, so nothing spends or goes live without your sign-off. Direct publishing and campaign management are rolling out platform by platform, starting with Meta, TikTok, and Google. Where a platform or account isn’t supported yet, you export the finished ads and upload them in Ads Manager, so you’re never blocked.

See what each integration can do today

The current read, publish, and approval status, platform by platform.
The learnings feed back into Research & analysis.
Last modified on June 4, 2026