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Media buying is the handoff from finished creative to ad-platform execution. In Superscale, that means four different things: exporting assets, reading connected ad accounts, preparing supported campaign or ad writes, and monitoring performance after launch. Direct writes exist for Meta Ads, Google Ads, and TikTok Ads, but the supported actions differ by platform.
Media Buying

What media buying includes

Export

Download finished assets and upload them manually in the ad platform.

Read and analyze

Connect an account so Superscale can inspect supported performance, campaign, ad, and creative data.

Build and publish

Create or update the supported campaign, ad set/ad group, ad, budget, status, or creative actions listed for each platform.

Monitor and recommend

Use reporting and performance monitoring to decide what to pause, scale, replace, or brief next.

What you can do today

The agent prepares supported platform actions, and approval-gated actions wait for your sign-off before the gated action is sent. For anything outside those supported actions, export the finished ads and upload them in the platform’s Ads Manager.

What approval means

An approval card is the point where a prepared gated action can become a platform action. It shows the platform, action, action description, and fields before that gated action is sent. Approve to send it, edit supported creation drafts before approving, decline to stop that step, or leave it unanswered so nothing is sent. Multi-step launches use visible steps rather than one hidden batch. Meta and Google creation and management writes are approval-gated. TikTok final ad creation and pause/resume are approval-gated; campaign and ad group setup can create non-delivering records before the ad exists. If a later step is declined or fails, Superscale does not roll back earlier platform records. Meta and Google records start paused by default. TikTok campaign and ad group records do not deliver until the ad exists.

What it does not mean

Media buying does not mean Superscale spends money on its own, launches every format on every platform, or replaces Ads Manager for unsupported actions. A connected account gives Superscale the capabilities listed for that platform, and anything that can affect delivery, spend, budget, or live creative remains approval-gated. Recommendations are not platform actions. A report can suggest pausing, scaling, or replacing creative; the platform change still needs the relevant approval card before Superscale sends it.

See what each integration can do today

The current read, publish, and approval status, platform by platform.
Use performance learnings in Research & analysis, or save durable findings as context for future briefs.
Last modified on June 15, 2026