Best reasons to book a session
Context audit
Review workspace, brand, product, reference-image, and asset setup to find why outputs are drifting.
Creative strategy
Build or refine a messaging matrix, testing plan, angle map, or competitor research workflow.
Video workflow
Decide when to use generated video, real footage, B-roll, UGC, voiceover, or localization.
Performance review
Translate performance data into creative actions: scale, kill, iterate, refresh, or research.
Prepare before the session
1
Choose one primary question
A sharp session beats a broad tour. Examples: “Why are outputs off-brand?” or “What should we test next week?”
2
Collect evidence
Bring current ads, previous winners, rejected drafts, performance screenshots, product context, and any brand restrictions.
3
Define the decision you need
Decide what should be true by the end: a context fix, a testing plan, a skill, a scheduled run, or a creative direction.
4
Save the operating pattern
Turn reusable advice into docs, context files, skills, or scheduled workflows so the session compounds.
Useful session questions
What should I bring to a context audit?
What should I bring to a context audit?
Bring brand positioning, product details, approved claims, reference images, previous winners, examples you dislike, and the outputs that felt wrong.
What should I bring to a performance review?
What should I bring to a performance review?
Bring spend, CTR, CPC, CPA, ROAS, frequency, conversion rate, landing page context, and the actual creatives tied to the numbers.
How do I avoid a vague session?
How do I avoid a vague session?
Write down the decision you want before the call. If the decision is not clear, use the first five minutes to narrow the session around one workflow.