Superscale structure
| Term | Meaning |
|---|---|
| Workspace | The highest-level container for a company, agency, or operating team. Shared assets, people, and account-level settings live here. |
| Brand | A distinct business, product line, or client inside a workspace. Brand-level context should explain positioning, voice, audience, visual identity, and claims. |
| Product | A specific item, offer, service, collection, funnel, or catalog entry that Superscale can reason about when creating ads. |
| Context | The information Superscale uses to understand the business before producing research, strategy, copy, images, video, or reports. |
| Context file | A document, deck, screenshot, spreadsheet, or brief uploaded to help Superscale understand a workspace, brand, product, campaign, or task. |
| Reference image | A visual example used to guide generation. Product shots, packaging, screenshots, founder photos, UGC frames, and preferred styles belong here. |
| Asset Drive | The shared library for reusable assets: product photos, logos, videos, raw UGC, screenshots, previous winners, brand assets, and approved examples. |
| Custom skill | A repeatable instruction or workflow that teaches Superscale how your team wants a task done. Skills are useful for recurring research, creation, and reporting patterns. |
| Scheduled run | A recurring Superscale task, such as weekly competitor monitoring, daily performance checks, or a monthly creative refresh. |
Creative strategy
| Term | Meaning |
|---|---|
| Creative hypothesis | A testable idea about why an audience might respond, such as a pain point, angle, offer, proof point, format, or visual pattern. |
| Messaging matrix | A structured map of audiences, pains, objections, offers, proof points, hooks, and formats. It helps avoid making random variants. |
| Hook | The first moment of an ad that earns attention. A hook can be a line of copy, image, spoken opening, visual interruption, or concrete problem statement. |
| Angle | The strategic route into the offer. Examples: cost savings, speed, social proof, aspiration, risk reversal, comparison, or pain avoidance. |
| Concept | The full ad idea: hook, visual scenario, message, proof, offer, CTA, and format. |
| Variant | A controlled change to an ad concept. Good variants isolate what changed so the team can learn from performance. |
| Winner | A creative or concept that outperforms the account’s current benchmark and deserves more spend, adaptation, or scaling. |
| Loser | A creative that fails the benchmark. It can still be useful if it clarifies which angle, format, audience, or claim does not work. |
| Fatigue | Performance decline caused by an audience seeing the same creative too often, usually visible through rising frequency, falling CTR, or worsening CPA/ROAS. |
| Creative as targeting | The idea that an ad’s message and format attract a specific segment even before platform targeting does. |
Ad formats and media
| Term | Meaning |
|---|---|
| Static ad | A single image ad. Useful for fast message testing, offers, product shots, before/after framing, and visual concepts. |
| Video ad | A moving creative with generated footage, edited B-roll, UGC, product footage, voiceover, text, or a combination of those assets. |
| UGC | User-generated-style creative. It may be genuine customer content or a scripted creator-style ad that feels native to social feeds. |
| B-roll | Supporting footage used in a video ad, such as product use, lifestyle clips, screenshots, founder footage, manufacturing, packaging, or customer moments. |
| Voiceover | Spoken narration added to a video. It should match the market, audience, pronunciation, and claim sensitivity. |
| Lip sync | Video generation or editing where spoken audio is synchronized with a person on screen. It is useful for presenter-style ads and localization. |
| Aspect ratio | The shape of a creative, such as 1:1, 4:5, 9:16, or 16:9. Different placements favor different ratios. |
| Resize | Adapting an existing concept to another aspect ratio. Resizing works best for simple layouts; dense text or product-heavy scenes often need recreation. |
| Export | Downloading finished creative for manual upload, review, or use outside Superscale. |
| Publish | Sending assets or campaign structures toward an ad platform workflow. Publishing may require write access, depending on the integration. |
Research and competitor analysis
| Term | Meaning |
|---|---|
| Direct competitor | A brand selling to the same buyer with a similar product, offer, or category position. |
| Same-league brand | A brand with a similar level of creative sophistication, spend, audience, or market maturity, even if the product is not identical. |
| Inspiration brand | A brand worth studying for creative style, messaging, funnel structure, or positioning, even when it is not a direct competitor. |
| Ad library | A public or platform-provided collection of active and historical ads. Superscale uses these as raw evidence, not as proof of performance by itself. |
| Ad score | A heuristic signal that helps prioritize ads for review. Treat it as a research shortcut, not a guarantee that an ad is profitable. |
| Pattern | A repeated creative, messaging, offer, or format choice across many ads or brands. Patterns are more useful than isolated examples. |
| Swipe file | A collection of useful ad examples for later strategy and creative work. A good swipe file explains why each example matters. |
Performance metrics
| Term | Meaning |
|---|---|
| CTR | Click-through rate. The percentage of impressions that become clicks. Often useful for diagnosing hook, relevance, or curiosity. |
| CPC | Cost per click. The average cost of each click. Useful, but weak by itself because cheap clicks may not convert. |
| CPM | Cost per thousand impressions. A media cost metric that affects how expensive attention is in a placement or audience. |
| CPA | Cost per acquisition. The cost to get the desired conversion, such as a purchase, lead, booking, or signup. |
| CAC | Customer acquisition cost. Similar to CPA, but usually interpreted at the business level and often includes broader acquisition costs. |
| ROAS | Return on ad spend. Revenue divided by ad spend. A ROAS of 3 means 3 units of revenue for every 1 unit spent. |
| CVR | Conversion rate. The percentage of visitors or clicks that complete the desired action. |
| AOV | Average order value. Revenue per order. Higher AOV can support higher CPA. |
| MER | Marketing efficiency ratio. Total revenue divided by total marketing spend. Often used as a blended business-level efficiency metric. |
| Frequency | Average number of times each person saw an ad. High frequency can signal saturation or fatigue, depending on performance. |
| Thumbstop | A social video signal for whether people stopped scrolling long enough to watch the beginning of the ad. |
Billing and access
| Term | Meaning |
|---|---|
| Credit | The unit Superscale uses for paid generation or compute-intensive work. Credits are most relevant when creating or regenerating assets. |
| Monthly credits | Credits included in a plan and replenished on a billing cycle. |
| Top-up credits | Extra credits purchased when the monthly allowance is not enough. The billing UI shows current pack sizes and expiration rules. |
| Failed generation | A generation that fails technically or produces an unusable result because the system did not complete the requested action. These should be treated differently from normal creative dissatisfaction. |
| Read-only access | An integration permission level that lets Superscale analyze data without making account changes. |
| Write access | An integration permission level that allows Superscale to create, push, or modify assets, campaigns, reports, or destinations depending on the integration. |
Compliance and approval
| Term | Meaning |
|---|---|
| Claim | Any statement that says what the product does, how well it works, who it helps, or what result a customer can expect. |
| Substantiation | Evidence that supports a claim. This can include product data, customer proof, case studies, test results, or approved legal language. |
| Regulated category | A category where claims, targeting, creative, or approvals need extra caution, such as health, finance, legal, supplements, alcohol, or employment. |
| Brand safety | Guardrails that keep output aligned with approved claims, tone, audience, and visual rules. |
| Approval workflow | The human review path before publishing or spending money on a creative, report, or campaign structure. |