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The issue. A generated ad warps your logo, recolors your packaging, or invents a product detail that isn’t real. Why it happens. Image models infer what they can’t see. Without the exact asset locked in as a reference, they fill the gap with a plausible guess, and “plausible” is not “yours.”

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How customers fix it

  • Attach the real asset. Add the exact logo, product shot, or packaging as a reference image, scoped to the brand or product so every generation inherits it.
  • Keep the reference set narrow. A few clean, correct images beat a big folder of near-duplicates. The agent matches what you give it.
  • Say what must not change. Spell it out in the prompt: “keep the logo and packaging exactly as in the reference, do not restyle them.”
  • For screens and UI, attach a screenshot. Don’t describe an interface and hope. Give the agent the real frame to build around.
  • Make it durable. Put product facts and visual rules in your product context so you’re not re-explaining them every time.
If one element keeps breaking, isolate it. Lock the logo with a reference and let the agent move everything else, rather than regenerating the whole creative and hoping it lands.

Reference images & winning ads

How references steer what the agent produces.
Last modified on June 3, 2026