Patterns worth testing
Problem-solution hook
Open on a real, specific pain, then land your product as the fix. Strongest when the pain comes from a review in your customer’s own words.
Talking-head testimonial
A speaking character recommending the product, creator-style. The classic UGC format on Meta and TikTok.
Before and after
Show the visible result. Works whenever the outcome is something you can see.
Reviews as hooks
Lead with the exact line a customer wrote. Your best reviews are pre-validated copy.
Founder or origin story
Why the product exists. Builds trust for newer brands and considered purchases.
Listicle or 'X ways to'
A few quick reasons or use cases in one static or video. Easy to vary and test.
How to use them
Pick one pattern, ground it in your context and a competitor winner, and generate a batch that varies a single thing: the hook, the audience, or the proof. Then let performance pick. The testing matrix shows how to structure that properly.These are starting points, not guarantees. A pattern that wins for one brand still has to earn it for yours, so test before you scale.