Recommended learning path
Set up context
Start with workspace, brand, product, reference images, and asset organization. Most output-quality problems trace back to weak or misplaced context.
Run research
Learn competitor research, same-league discovery, ad library review, and how to turn patterns into creative hypotheses.
Create and iterate
Generate static ads, video concepts, copy, hooks, and variants. Then learn how to edit surgically instead of restarting every time.
Prepare for launch
Resize, export, share, approve, publish, or hand off assets to the person managing the ad account.
What to learn first
New teams
Start with quickstart, workspaces and brands, context levels, products, reference images, and how credits work.
Creative teams
Start with research, creative strategy, creation, iteration, formats, video ads, and voiceover.
Media buyers
Start with campaign structure, performance monitoring, scheduled runs, publishing, and integration permissions.
Agencies
Start with agencies, sharing, asset drive, security, and how to separate client context.