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A speaking character is an AI creator talking straight to camera: the talking-head UGC testimonial format used for direct-response ads. In the current chat video flow, this is the UGC Testimonial Seedance format: English-only, vertical, and generated from a brief, script, and references. If you need a saved actor, reusable avatar, actor selection, or a more controlled template assembly flow, use the video template/avatar workflow instead of treating chat Seedance as an actor library.

What makes them work

Talks to camera

A creator delivers your message face-to-camera, with native English speech and lip-synced delivery.

Research-backed scripts

The hook and script come from what’s winning in your niche, not a generic template.

On-brand by default

Built from your context: your product, your claims, your tone.

Ready to launch

Generated as a short 9:16 paid-social video with optional captions and end card.

Create one

Describe the creator and angle

For example: “a friendly 30-something reviewing our protein bar, casual kitchen, problem-solution hook.”

The agent writes and generates

It scripts the testimonial and produces the English talk-to-camera video with synced delivery.

Iterate to find a winner

Try different hooks or creators. See Iterate on a creative.
Talk-to-camera testimonials are produced in English with native audio. To reach other languages, use UGC Lifestyle, B-Roll, or another non-English-capable Seedance format with post-mixed voiceover.

What not to use it for

  • Real founder impersonation, real employee spokespersons, or fake customer proof.
  • Non-English native lip-sync testimonials.
  • Exact reusable actors that must appear consistently across many campaigns.
  • Horizontal or landscape video output.
Last modified on June 3, 2026