What you can iterate
Message
Change the hook, headline, script, CTA, objection, proof point, or offer.
Visual direction
Change the layout, product angle, background, character, color mood, or reference style.
Format
Resize or rework a creative for another placement, platform, or aspect ratio.
Video scene
Regenerate or replace a scene, adjust pacing, change captions, or swap B-roll where the current video workflow supports it.
Edit surgically
The most common mistake is asking for a broad edit when you only want one element changed. Be explicit.Lock what works
Say what should stay the same: product, layout, actor, hook, colors, format, or composition.
Change one variable
Ask for the exact change: “replace the headline”, “make the product larger”, “use a warmer background”, “try a pain-led hook”.
Generate a small set
For image edits, ask for 1-4 variants when you want options without exploding the review load.
Good iteration prompts
- “Keep the product and layout exactly the same. Only rewrite the headline to be more direct.”
- “Make three variants of this ad with the same visual structure but different first-line hooks.”
- “Use the same script, but make the voiceover more casual and less polished.”
- “Keep the app screen real. Do not invent UI. Only change the surrounding copy and background.”
When to start over
Start a fresh generation when the asset is built on the wrong product, wrong audience, wrong format, or wrong strategy. Iterate when the direction is right and one part needs improvement.If an edit creates a new asset, expect it to spend credits. Plan the edit in chat before regenerating. Repeated image edits can degrade fidelity, so start fresh when the direction has drifted too far.
Creation best practices
Learn how to brief and refine outputs with less wasted generation.